Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

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Jennifer Aaker: Harnessing the Power of Stories

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ISBN 13: 9780814449134

Submit Review Submit Review. Check Delivery Status. Out Of Stock. Availability Out Of Stock. Connect with your audience. Get your message across. Learn how to tell a compelling story! About This Item We aim to show you accurate product information.

Whoever tells the best story wins

Manufacturers, suppliers and others provide what you see here, and we have not verified it. See our disclaimer. The right story told at the right time has the power to persuade, promote empathy, and provoke action.


  • Whoever Tells the Best Story Wins.
  • Whoever Tells The Best Story Wins: How To Use Your Own Stories To Communicate With Power And Impact.
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Even more, a story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In Whoever Tells the Best Story Wins, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.

Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: - Capture attention- Motivate listeners- Gain trust- Strengthen your argument- Sway decisions- Demonstrate authenticity and encourage transparency - And more Complete with a proven storytelling process and techniques, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.

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